Your Action World : Winners Are Losers with a New Attitude

In his latest book, writer, photographer, musician, and former Talking Heads frontman David Byrne has created an extraordinary document and critique of the times we live in. Your Action World parodies the “inspirational” promotional materials including books, tapes, and corporate advertising – with which we are inundated daily. Byrne’s impulse is to fight back, “to stem the tide of images and bullying texts that assault all of us, by building dikes and dams of my own images and texts. To understand the enemy I must become one with the enemy, I must be of one mind with the enemy. I must infect myself in order to be immunized.” An intelligent, quirky document from one of our most innovative artists with a cool debossed PVC cover and 4-color sticker Your Action World will be the cult hit of the season.